The total vessel support package

Franchise Opportunity

Work for yourself doing something you love.
Create a lifestyle through your work and earn what you are worth.

Harness the growing demand of time poor boat owners requiring a complete vessel management solution.

Boatsmart HQ is offering franchise options to qualified marine crew. If you’re looking for a career change, we can provide a ‘First Mate’ platform to suit your needs.

With OTE of $100,000 - $200,000 you can quickly build up vessel subscriptions in your local area through your network of contacts, all backed by our national marketing support.

Our total care package ensures your clients’ boats are ready any time, any day of the year - and are always safe and compliant. What if you could reduce owners’ costs through preventative maintenance and also give yourself a regular stream of income by working in a way that helps support your local suppliers and trades?

“With a maintenance and activity log, and an independent monthly assessment, BoatSmart HQ services help to maintain the value of my asset, assists with my insurance profile, and allows me to cruise with confidence.”

Daniel - Riviera 46 Coupe

Reactive vs. Boatsmart HQ Preventative Maintenance?

Reactive management involves addressing issues as they arise, often in response to breakdowns or malfunctions whilst preventative management involves taking a proactive approach to boat maintenance addressing issues before they become serious problems.

It’s all right here on the owners Ship’s Log

Via the Boatsmart HQ App, The Ship’s Log is where you can find every Vessel Inspection Report [VIR] as well as a record of all of the repairs, refits, and upgrades that have ever been done to each boat that you manage.

The Ship’s Log is instantly accessible, providing you with a running audit for all your vessels including vital systems and components prone to failure.

Dashboard:

Overview of vessels and invoices ready to approve and send.

Vessel Inspection Report:

Overview of status of all items following inspection checks.

Vessel Inspection Report:

Overview of non operational items following inspection checks.

Vessel Inspection Report:

Overview of immediate work required.

Operate a BoatSmart HQ franchise in an exclusive territory.

It’s our policy to offer new franchisees a territory that can demographically support a BoatSmart HQ franchise. Depending on availability and your preference, we can offer the territory that’s closest to where you live or the territory that offers the most potential for success.

Key Benefits of the Boatsmart HQ Franchise model:

Receive comprehensive start-up and ongoing training, so you’re a confident BoatSmart HQ business owner.
Grow your business through proven systems and the BoatSmart First Mate unique vessel management software.
Be part of a value-driven team that shares ideas for success and constantly looks at ways to do things better.
Earn a substantial income and watch your business and profits grow, as demand increases for total vessel management solutions.
Receive continuous marketing support and guidance, leveraging opportunities through digital and social media as well as trade shows.

“Shout out for the fabulous app and service BoatSmart provide. My First Mate seamlessly looks after my baby. If you don’t use them, you should. Give them a call.”

Russ - Fairlane 57

Experience

You have a highly experienced Headquarters team
available 24/7 for business and technical advice, committed to ensuring we represent industry best practice, and you stay profitable.

With over 60 years combined boating experience and vessel ownership within the team, you have the support and knowhow available to enable you to confidently grow your business and offer the best total vessel management solution for your customers.

Training

Our management training programme covers all aspects of starting up and running a BoatSmart HQ Franchise. Two weeks of intensive on-the-job training at HQ and on client vessels, will ensure you are fully equipped to successfully operate and manage your new business.

Ongoing support is available as your business grows and your operation scales up.

Robust model

Since our launch in late 2017, we have continuously developed and improved our business model. We have made all the mistakes on this journey to ensure you don’t have to. We have validated revenue expectations from different classes of vessels and client profiles.

The investment

The BoatSmart HQ initial fee is $30,000 for an exclusive territory and unlimited vessels license.

This covers:

Intensive training that includes all aspects of running your BoatSmart HQ business
Full support and assistance from Franchise HQ through all phases of establishing and running your new business
Access to the software and tools you need to run a successful BoatSmart HQ franchise
A full set of operations manuals which encapsulates everything you need to know about the day-to-day requirements of running your business
An advertising and marketing plan to launch your franchise
Ongoing training and access to updates and improvements
Continuous marketing programme to build awareness and ensure a steady ﬂow of enquiries.

Start-up costs

If you don’t already own one, you will need to purchase or lease a late model Ute, no older than 10 years old in either silver, white or black which will be sign written in the BoatSmart HQ branding.

Ongoing costs

Franchise royalty fees are 17% of turnover. For this we provide:

Unlimited advice and assistance for the successful ongoing operation of your franchise
Software updates and improvements to ensure the most eﬃcient running of your business
Technical support and training as we develop and update our BoatSmart HQ systems
National marketing campaigns designed to grow brand awareness and generate leads for our network of franchisees

A minimum marketing spend of $2,000 per year on local marketing to grow awareness in your territory.

We provide a backend solution that integrates with Xero to provide centralised invoicing and manage supplier payments so you can spend more time generating revenue.

“This is my first sea bound boat. With my BoatSmart First Mate’s knowledge on tap, I have true peace of mind, plus it makes me safe, saves time and money!”

Steve - GulfStream 38

Boatsmart HQ Franchise Revenue Model

Annual Average earnings per vessel 
Subscription net of GST and Royalty
 Basis : Mixed average of $400 or $500 pm less GST / BSHQ Royalty$4000
First Mate Billing hours net of GST and Royalty
 Basis : 3 hours low skill maintenance per month @ $95 per hour$2800
Management fees net of GST and Royalty
 Basis : Managing $18,000 annual maintenance through suppliers$1850
Total Revenue per vessel net of GST and Royalty$7650
Franchise Sole Operator capacity
 (number of Vessels)35

Annual Average earnings per vessel
Subscription net of GST and Royalty Basis : Mixed average of $400 or $500 pm less GST / BSHQ Royalty	$4000
First Mate Billing hours net of GST and Royalty Basis : 3 hours low skill maintenance per month @ $95 per hour	$2800
Management fees net of GST and Royalty Basis : Managing $18,000 annual maintenance through suppliers	$1850
Total Revenue per vessel net of GST and Royalty	$7650
Franchise Sole Operator capacity (number of Vessels)	35

Net Annual earnings Target Net GST / Royalty	$267,750

Overheads 
Local Marketing investment$2000
Telecom and Internet$2500
Vehicle expenses$6000
Professional Indemnity Insurance$1000
Sundry Expenses$2500
Total Overheads net of Sales tax$14,000
Net Income targetEST $250,000

Overheads
Local Marketing investment	$2000
Telecom and Internet	$2500
Vehicle expenses	$6000
Professional Indemnity Insurance	$1000
Sundry Expenses	$2500
Total Overheads net of Sales tax	$14,000
Net Income target	EST $250,000

The process

Research

Visit the BoatSmart HQ website, note down your questions or concerns.
Talk to Erin about your background.
Meet with Jeff to discuss the commercial model.
Meet with the BoatSmart HQ Headquarters team.
Keep asking questions until you’re ready to decide.

Agreement

Contact Jeff and say you’re ready to own a franchise.
Headquarters will prepare a draft
Franchise agreement and an outline of a territory based on your discussion.
Seek accounting and legal advice.

Set-up

Purchase or lease a ute less than 10 years old, HQ will help you arrange sign writing.
Set a ‘go’ date for when your business will start.
Sign the Franchise Agreement.
Work with Headquarters on an initial marketing campaign to launch your business.
Start your training with us.

Start

Once you have your first client onboard, our team start working with you on your first VIR.
Practical training starts on one of managed vessels once you sign on.
Congratulate yourself – you have your own BoatSmart HQ business!

You’re in good hands

Jeff Taylor
Founder & Managing Director

Jeff is an investor in Intellectual Property. He recently returned to New Zealand having enjoyed an international career at European corporate board level in Marketing and Brand Development, before establishing his own brand consultancy. With a launch in Auckland, he was looking for a managed maintenance solution, which has led to the development of BoatSmart HQ.

Nick Paul
Chairman

Nick has enjoyed a lengthy career within the telecommunications industry, including GM Sales for Spark and CEO for Leading Edge Communications. He founded The Sales Factory, supplying outsourced Sales Directors into ambitious NZ businesses, and holds several board appointments in the technology sector. An avid lover of all things aquatic, Nick loves to dive, sail, fish and surf as much as he can.

Erin Pickering
New Business Development

Erin started in Sales and Marketing before spending 9 years on Super Yachts in roles such as Purser, she is extremely well qualified in the marine industry with an extensive network of contacts across Australasia.